
Use the data from this article to help inform your publishing calendar. We worked closely with our data science team to review findings and trends in social media usage over the past year from Sprout Social’s more than 34,000 customers and understand when their content was most and least frequently engaged with, broken out by platform and industry. Where it had once been used solely for brand awareness, now there is an impact of social media on business across several teams: customer experience, sales, product development, content and marketing.

Social media has become a much more cross-functional and collaborative channel in the last few years. With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. We’re going to demystify this myth so your social team can plan, prioritize and create a successful social media marketing strategy. Hopefully, these estimates will help increase your visibility on your followers’ feeds, especially before you post your obligatory summer photo dump.The internet never sleeps so the best time to post on social media seems like it’s at every hour of the day. We all know a lot of attention goes into each IG post before we add them to our social media archives, which is why we deserve to get as many eyes on our content as possible. Of course, all of this info is subject to vary, but based on the research from these brands, the only way to know if these guidelines really work is by testing them yourself. However, given that most of the explanations provided revolve around the workday, it’s fair to reason these recommendations can apply to other timezones as well. It’s important to note that Hootsuite’s recommended post times are recorded in Pacific Time. And if you’re sitting on an expertly edited Reel, Hootsuite recommends posting your video between 9 a.m. Finally, if you missed all the other weekday windows, you’ll want to save your Sunday post until 7 p.m. is prime IG hours on Saturdays because most people spend their mornings scrolling before their weekend plans take over. Noon is the sweet spot for Thursdays, though Hootsuite also cites the window between 11 a.m. The company also notes that hump day has the highest engagement overall. And apparently, on Wednesdays, you’ll want to hit “Post” at 11 a.m. because engagement tends to be strong earlier.

Tuesday posts see the most success at 9 a.m. Per the company, the best time to post on Monday is noon, because users typically spend their mornings working hard, but by lunchtime, they’re ready to scroll. If you’re looking for an even more precise estimate, Hootsuite, a social media management platform, has narrowed down the best times to post each day of the week. Moreover, the company deemed Sundays the worst day of the week to post on Insta. Per the website, this information comes from globally recorded data, which means you should be able to post during any of the above time frames “and see positive engagement results.” Of these four days, the best days to post on IG are Tuesdays and Wednesdays.

#Best time to post on instagram on a monday software
That said, there are some things you can do to increase your visibility, starting by posting at a time when a majority of your followers will likely be online.Īccording to Sprout Social, a social media management and marketing strategy software company, Monday, Tuesday, Wednesday, and Friday each have their own window of time that makes for the best Instagram posting opportunities. But because IG’s main feed isn’t chronological, there’s no guarantee your followers will see all your hard work (and your impressive collection of pics). Even the coolest person you know puts effort into making their posts look effortless. No one likes to admit it, but we all put way too much thought into our IG posts. So, when is the best time to post on Instagram? You might want to set an alarm, otherwise you’ll miss your window. To make that happen, you’ll need to hit “Post” at just the right moment.

And since you’re dedicating so much time to crafting the perfect Grid post, you probably want your photos to get as many likes, comments, and reactions as possible. With only 10 carousel spots available, every photo needs to be carefully curated and thoughtfully arranged. Whether you’re celebrating the end of summer, the start of a new era, or commemorating a birthday for the books, nothing makes for a better send-off quite like a post on IG.
